First Qatar views properties as assets which are to be nurtured and developed. We, therefore, adopt a holistic approach to managing properties and assume full responsibility for every product. This is our highest priority.
First Qatar only develops properties which we can manage ourselves if needed. This means that a forward looking strategy is already adopted at the planning and construction stages. The properties should not lose value in the space of a few years, but instead should increase in value over time.
From the outset we consider whether the project will fit into the overall portfolio of our clients. The asset management which we offer our clients is not merely a duty, it is our commitment.